blogs and alerts worth reading
There's sadly so much crap on the internet for small businesses about websites, content, SEO and how to write blogs. They often pose as "useful overview to..." and "all you ever needed to know about...". [...]
June 2012
March 2012
Two blogs in two days. Too good.
My last two blogs were written in the last two days - I suddenly had a burst of productivity. It's amazing what a deadline does to my concentration and typing speed!
January 2012
5 rules to writing compelling web content
5 is a good number - it's easy to remember. The first rule should be - Never attempt this at home, always pay a professional to do it. I'm kidding, sorry. Let's make it even [...]
December 2011
The damage your words can do
Everyone can string together a few words, but not everyone is a professional writer. Some people can even spell, and put an apostrophe in the right place, but that doesn't mean their words are effective, [...]
November 2011
Good old irony
Hairdressers are paid to pretty their clients' hair, whilst their own often remains unkempt. I'm paid by businesses to write their blogs, but the irony is I seldom write my own. I sell the importance [...]
September 2011
There’s editing and there’s mauling
As a magazine article writer, you hand your child (some people call it a manuscript) over to the care of an editor before it is published. You often then don't see your child again until [...]
July 2011
When does a writer become a writer?
I recently asked a friend of mine who IS a writer, when he knew he had become one and started calling himself one. "When I was paid and published" was his reply. In which case, [...]
May 2011
Check out the latest website I wrote
Maxie Maddock sat next to me at a dinner a month or so ago. By the end of dinner we'd swapped numbers and 5 weeks later I showed her her new website. She is a [...]
March 2011
You never stop being an event manager
I'm just back from an exhausting week end in Melbourne - no, not at the Grand Prix, but at times it felt like it (fast paced and intense). No, I was at St Kilda Town [...]
Ruminations on Sticky Content
No-one likes admitting they are a hypocrite but I am. Today. Not liking it, but admitting I am one. I am a hypocrite because I tell clients of the importance of having sticky content on [...]