Hairdressers are paid to pretty their clients’ hair, whilst their own often remains unkempt.
I’m paid by businesses to write their blogs, but the irony is I seldom write my own. I sell the importance of blog writing to them, but don’t march to the tune of my own drum. Have a squiz if you like, at some of my recent blogs for Yarra Valley and Dandenong Ranges tourism businesses.
So I’m finally here, practising what I preach and marching cheerfully, drum banging away loudly in the background.
Here’s a quick justification as to why I haven’t been blogging. I’ve been working. On the following:
My article on Honeymooning in London hit the shelves today in Pacific Magazine’s Bride to Be. Having primed their editor that I’d like final sign off, I’m happy to report the result is accurate copy with correct photo captions and apostrophes in all the right places.
I’ve also finished a website rewrite for Argyles Yarra Valley, based in Healesville, who had grown from one B&B to a series of tourism and hospitality related businesses, all under the one brand. I rewrote their website to reflect the expansion and bring the businesses together as one offering. The stunning photography is the work of Mike Emmett, from Red Fish Blue Fish.
Tarago Olives website is live and just undergoing final tweaks between the web designer and the client. And I’m now working on Brown & Co, a beautiful exclusive clothing label from Melbourne, where the designer imports European linen (you know, the beautifully soft ‘old favourite’ kind of linen, as opposed to the crisp, scratchy, starchy sort) and creates beautiful feminine timeless peices that looked equally at home dressed up or worn casually.
I’m not just doing websites and blogs either, I’m doing a whole media schedule for Rayners Stone Fruit Farm which is great fun. I’ve drawn up press releases to schools, blogs, facebook offers, tweets, as well as licked his website into shape; all to spread the word about this wonderful stone fruit orchard, the fruits of which are just coming ripening as they come into picking season now. He has planted over 250 types of fruit, so you can imagine how many you won’t have heard of!! And his tractor tasting tours are a riot; you meander round the orchards on a tractor with Farmer Len and reach out and pick fresh fruits you’ve never seen before and munch on them, as he tells you all about them, returning an hour later in need of a shower, sticky fingers, and fronts covered in juice!! The kids love it (as do their parents; it’s every parent’s dream, watching their kids eat fruit grinning from ear to ear, without a major threat being issued).
Right, another day is dawning, time to get up and crack on, first meeting at 9am today on setting strategy for online advertising for a Complementary Health Practitioner. I learn so much in my job from my clients, I sometimes wonder if I should be paying them. But I’ll keep that thought to myself.