What is it I do all day?
I write. I know I know, you want specifics, you want to know what. Well here are two examples of my writing from last week, a blog and a magazine article. For ASPIRE iPAd magazine: [...]
August 2013
July 2013
Living life with a mission
John is a legend, quite literally. He's also a client. And this is the third article I've had printed about him this month. I love it when my clients reveal passions and a commitment to [...]
Keep Calm and Carry On Being Innovative!
On a recent trip to Adelaide I wrote an article about their Botanic Gardens for the Victorian Royal Horticultural Society's magazine. What I saw as innovation many had seen as controversial. It seems that progress [...]
June 2013
Hashtags on facebook
If only one of the three words in the title of this blog means anything to you - you'd better read this article. It makes sense to keep up; fly with the eagles don't lag [...]
Mauritius article hits the stands
As I was standing in the queue in the Post Office today, daydreaming away, my eyes rested on a bridal magazine. As I studied the title, it registered vaguely in my brain - it was [...]
May 2013
Retreating from the Golden Door
I first went to the Golden Door Health Retreat in the Gold Coast hinterland in June 2012, and volunteered for two weeks. It was part of a program they offer, where you volunteer for five [...]
My interview with Kerrie Meehan
The funky Fair Trade shop Fairly Cambodian opened in Healesville, just as I was returning to the same town, after 8 months living in Cambodia. Still a little deranged from a bout of Dengue Fever [...]
March 2013
If in doubt, PR it
OK, you're right, to PR isn't a verb, you can't really 'PR' something, but you got what I meant didn't you? If you've got a product or a service - tell people about it. Don't [...]
November 2012
80 years on and the advice remains the same…
I just read a lovely post from Henneke Duistermaat. In it she asks - Can a book from 1932 teach us copywriting tricks? Basic human desires are still the same. Freedom from pain. Enjoyment of [...]
June 2012
When writing for business – cut to the chase, make your point
Without realising it, we each have many styles of writing. What is crucial, is to use the right style depending on who you are writing for. In business writing, on our websites and in [...]