OK, you're right, to PR isn't a verb, you can't really 'PR' something, but you got what I meant didn't you?
If you've got a product or a service – tell people about it. Don't hide your light under a bushel and wonder why no-one is buying it. People need to read about it, see it, hear it being talked about.
So how do you do that? The answer is simple.
Write about it.
On your website, in a blog entry, on facebook, tweet it, send out a press release, link to it in an article, get editorial coverage, or advertorial, or better still – get other people to write about it, rave about it, 'like' it and link to it.
If it still doesn't sound simple – get Just Words in and we'll write about you. Simply and beautifully. In fact when you email your enquiry, mention this blog and get an hour's free writing.*
*The hour's free writing applies to new jobs undertaken with an agreed minimum of 4 hours writing.