Everyone can string together a few words, but not everyone is a professional writer.  Some people can even spell, and put an apostrophe in the right place, but that doesn’t mean their words are effective, compelling and work winning.  I know business owners who can write a good enough paragraph or two about their product or service, but that’s not on a par with writing a targeted message.  Yet still, many business owners think they can write their own websites and blogs?  If it was that simple, there wouldn’t be an industry of writers like me earning a wage.

It’s often the area where people think they can afford to do it themselves, get a mate to do it, cut corners or save some money.  But actually they are just damaging their brand, losing customers and missing out on a chunk of business that might otherwise be coming their way.  For just a small but wise investment.   This article sums it up pretty well…